Saturday, 19 May 2012
"The keys to leveraging the Web include being found, engaging, and professionally represented," explains Charles Bedard, director of Liquid Development. "Your firm's online persona is more than the images and text on your website. In today's Internet world your online persona needs to be as professional and effective as your organization is offline."
The Benefits of a Sticky Website

1. Build Individual Relationships
When people stick around and browse your site you have the opportunity to develop individual relationships. Cultivating this relationship with visitors is crucial to your long term business success. Building a one-to-one relationship with your visitors enables you to gain their trust. People will only buy from you if they trust you.

2. Repeat Traffic means Increased Sales
A sticky site is a place people will visit again. By creating an atmosphere people like to revisit you increase their exposure to your product or service - hence more sales. Repeat traffic is the lifeblood of your business.

3. The Feedback will Increase Performance
A sticky website is by design an interactive environment that allows you to obtain valuable feedback from people. By judiciously applying this feedback you are able to meet consumer needs.