What makes a site "sticky?" It's a question that marketers ask themselves again and again as they work to draw internet users to their sites, keep them there, and keep them coming back for more. It's long been debated whether there is a magic formula for developing a site that meets all of these objectives. While no single blueprint works for all sites, there are a number of tactics that marketers can apply to recruit and retain visitors to their unique product and service offerings.

At its core, a sticky site has two distinctive characteristics. First, it offers an abundance of content. Diverse and extensive site content not only draws consumers, but it also increases the amount of time they spend on your site. Secondly, the stickiest sites always include some form of interactivity. By inviting consumers to participate in an online activity, marketers not only ensure they are connecting with the brand, but provide an impetus for returning to the site.

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