Monday, 06 February 2012
What does Sticky have to do with websites? - "Sticky" web sites are those you want to go back to again and again. Why are return visitors good? The more they visit your site, the more they rely on you, trust you, and have equity in your relationship. That means they'll come back and buy more goods, get more advice, and see more ads. What does that mean? Stickiness = relationships = loyalty = revenues.